About "In the Trench"
Most men work hard their whole lives—
📌 Clocking in every day…
📌 Missing family moments…
📌 Killing themselves for a paycheck that barely moves the needle.
And after all that? They’re still stuck.
Welcome to In the Trench.
This is NOT your typical “business coaching” nonsense.
We don’t do fluff. We don’t do excuses. We don’t do hand-holding.
This is where men come to learn how to win—by building real businesses, creating real wealth, and taking back control of their time, their freedom, and their influence.
Why "Built to Win"?
YOU WERE BUILT TO WIN—SO WHY ARE YOU STILL LOSING?
Most men are capable of more—but they don’t have the blueprint. That’s why they stay broke, overworked, and stuck in survival mode.
"In the Trench" is here to change that.
🔹 We teach you how to take back control.
🔹 We show you how to build a business that prints money instead of stealing your time.
🔹 We give you the systems, strategies, and skills to dominate.
This isn’t just a brand—it’s a battle plan for men who refuse to be average.
IF YOU WANT CHANGE, MAKE CHANGE!
Who is
Bryan Wiggins?
I’m Bryan Wiggins—U.S. Marine, entrepreneur, and the guy who will tell you the truth when no one else will.
"I’ve been where you are. Grinding. Hustling. Feeling stuck. I’ve built businesses from the ground up, failed hard, and figured out exactly what it takes to win."
I specialize in:
✅ Developing operational strategies that scale businesses—fast.
✅ Building teams that thrive under strong leadership.
✅ Creating systems that free up your time and generate real income.
I’ve built multiple businesses, including Dudes Company, Champion Pro LLC, and other service-based companies that generate real money and give me back my time.
Now, I help men escape the paycheck trap and build businesses that actually work for them.
what we stand for
"In the Trench" is about more than just business. It’s about:
Resilience: Overcoming obstacles that test your limits.
Growth: Learning from mistakes and using them as fuel for success.
Leadership: Guiding your team and your vision with integrity and focus.
The Transformation You'll Achieve!
"Imagine a Business That Works For You, Not the Other Way Around"
Here’s what happens when you work with me:
Stop working in the field and step into the role of a leader.
Build systems that free up your time so you can focus on what matters.
Dominate your market—becoming the business everyone calls first.
Reclaim your energy and rebuild the life you’ve been putting off.
This isn’t a quick fix or a magic formula. This is a battle plan for building a business that doesn’t just survive—it thrives.
IN THE TRENCH WITH BRYAN WIGGINS: CODE OF CONDUCT
Let me be real with you: I’m not here to convince you to work with me. There are a million coaches out there, and maybe some of them are a better fit for you.
Extreme Ownership
We own every result—good or bad. When things go wrong, we fix them. When things go right, we ask how to make them better. Success is built through accountability, and we accept the weight of responsibility without hesitation.
Relentless Work Ethic
In the trench, there’s no easy way out. We push forward no matter how hard it gets because success is earned through sacrifice and persistence. When others give up, we keep digging.
No Handouts, Just Opportunities
Life doesn’t hand you victories—you have to create them. We don’t wait for things to happen; we make things happen. When an opportunity presents itself, we attack it with everything we’ve got.
Discipline Over Feelings
We operate on principles, not emotions. Feelings don’t build businesses—discipline does. We stick to the process even when motivation fades.
Respect the Mission Listen to the Men
We remain fully committed to the mission while honoring the wisdom and insights of those on the ground with us. True leadership isn’t about giving orders—it’s about listening, understanding the situation, and empowering the people around us to succeed.
Lead from the Front
Leadership is earned, not demanded. We set the standard by doing the hard things first and leading by example. When we expect greatness from others, it’s because we demand it from ourselves.
Results Matter
Intentions don’t move the needle—results do. In the trench, the only acceptable outcome is forward progress. Our systems, strategies, and decisions all serve one purpose: to win. to WIN BIG!
Faith, Family, Business—In That Order
Our priorities shape who we are. Faith guides our principles, family grounds us, and business allows us to build the life we are called to live. We stay true to these priorities, knowing they are the foundation of lasting success.
TESTIMONIALS
What others are saying
"My Business Finally Runs Itself"
Before working with Bryan, I was drowning—chasing jobs, handling everything myself, and barely keeping up. He helped me put real systems in place, fix my brand, and build a website that actually brings in leads. Now, my business runs smoother, and I’m not stuck in the grind every day. Best investment I’ve made!
- Mike D.Pressure Washing Business Owner
"More Leads, More Jobs, More Money"
"I knew how to do the work, but I didn’t know how to grow. Bryan helped me get my branding right, set up a website, and create a lead system that actually works. Now, I’m booking more jobs without chasing customers. If you’re tired of guessing, call this guy!"
- Chris J.
Roofing Contractor
"Turned My Business Around"
"I was stuck doing everything the hard way—no real brand, no website, no system for getting customers. Bryan and his team changed all that. Now I’ve got a legit business, steady work, and a brand that stands out. Game-changer!"
- Jeff R.
HVAC Business Owner
READY TO GIVE US A TRY?
The Freedom You Want is Just One Decision Away
The only thing standing between you and the business you’ve always wanted is the decision to act.
If you’re ready to leave the grind behind, reclaim your time, and lead with confidence, I’m here to guide you every step of the way.
Let’s build a business that dominates—and a life you’re proud of.
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